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Exclusive: Say ‘I Do’ To Equal Planning With Zola’s AI-Driven ‘Split The Decisions’ – Forbes

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Zola, a leading wedding planning platform, unveiled survey results revealing a common societal expectation: in many heterosexual engagements, a disproportionate burden of wedding planning often falls on women. According to Zola’s recent study, a significant gender imbalance exists, with merely 7% of women noting equal contribution from their male counterparts in organizing wedding details. In response to these findings, Zola launched “Split the Decisions,” an innovative, AI-powered feature designed to allocate wedding planning tasks equitably. This cutting-edge tool leverages a customized Generative Pre-trained Transformer (GPT) model to distribute responsibilities tailored to each partner’s strengths, preferences, and interests.

“Split the Decisions” aims to streamline the wedding planning process, encouraging meaningful dialogue and collaborative decision-making among couples. By guiding partners through essential discussions on key wedding components, the platform simplifies planning and challenges traditional norms, promoting a more balanced and inclusive approach to organizing one’s special day.

During an exclusive interview with Shan-Lyn Ma, Co-CEO and Co-Founder of Zola, it was revealed that the company’s latest AI-powered tool is the first in the wedding planning industry. “We are a company passionate about serving couples and making their most stressful moments better and more enjoyable,” said Ma. Zola is committed to inclusivity and gender equality by providing a tool that distributes tasks equitably, reduces the challenges faced by engaged couples, and caters to diverse preferences.

Victoria Vaynberg, Zola’s Chief Marketing Officer, demonstrated the capabilities of the “Split the Decisions” tool. Through a vivid simulation involving an engaged couple named Lydia and April, the tool skillfully guided them through sharing their emotions, concerns, priorities, and style preferences for their imminent wedding celebrations. Subsequently, leveraging cutting-edge AI, the tool intelligently processed this data to craft personalized task lists intricately linked to Zola’s vast offerings.

The new tool will initially focus on wedding-related tasks. Ma also revealed that the platform generates personalized thank-you notes to streamline post-wedding tasks more effectively. This strategy reflects Zola’s ongoing commitment to enhancing user experience, simplifying processes, and managing tasks effectively for couples undergoing different life stages.

As Ma delved into her entrepreneurial journey—encompassing her tenure at distinguished companies like Yahoo and Gilt and culminating in the foundation of Zola—a narrative of growth, resilience, and passion unfolded. With over 2 million couples served since its inception and recent expansions into Zola Baby, Zola stands as a beacon of excellence and innovation within the wedding planning industry.

Ma also advised aspiring entrepreneurs to address three pivotal questions before starting a new venture. By “Why you,” she refers to the unique value proposition that each entrepreneur brings to the table. Entrepreneurs must identify their strengths, skills, and experiences that set them apart from competitors. The more unique their value proposition, the greater their chances of success.

“Why now” is about timing. Entrepreneurs need to assess the market demand for their product or service at that particular time. They should analyze the current market trends, competition, and consumer behavior to determine whether their venture is feasible.

The last question is, “How much money will this make?” It’s about profitability. Entrepreneurs must evaluate the financial viability of their venture. They should analyze their potential revenue streams, expenses, and investment requirements to determine their potential profitability.

In conclusion, Ma emphasizes the importance of understanding one’s unique value, timing, and financial viability through three essential questions for aspiring entrepreneurs: “Why you,” “Why now,” and “How much money will this make?” This approach enhances their success potential by aligning personal strengths, market demands, and profitability.

Zola is where today’s couples are planning their weddings. The most trusted authority in the industry, over 2 million couples have chosen Zola as their partner for their entire wedding planning journey. With the most innovative tools, an insightful team of experts, and the largest community of engaged couples, Zola supports couples in bringing their unique, authentic wedding visions to life. Zola also enables couples to plan how they want, at home or on the go, with their award-winning, highest-rated iOS and Android mobile apps for wedding planning. To learn more, visit Zola at www.zola.com and follow @zola on all social platforms.

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