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Jacquemus’s Latest Ventures- Paris HQ – DSCENE MAGAZINE

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Photography by Bea De Giacomo, Courtesy of Jacquemus- Jacquemus’s Latest Ventures: From Wedding Couture to Paris Headquarters

French designer Simon Porte Jacquemus is making waves in the fashion world with his latest endeavors. From unveiling a new line of wedding attire to showcasing the brand’s new Paris offices with an art gallery vibe, Jacquemus is expanding its reach and redefining its image. With a strategic communications effort, including sneak previews on social media, the brand is generating buzz among its dedicated community.

Courtesy of Jacquemus-Paris HQ
Courtesy of Jacquemus-Paris HQ

Jacquemus has been actively growing its retail footprint and product offerings. With revenue exceeding €200 million, the label has opened new stores in key locations like Dubai and plans for expansion in New York and London. The introduction of new ready-to-wear categories and lifestyle products, such as home linen, garden furniture, and a childrenswear line, demonstrates Jacquemus’s commitment to diversification and innovation.

Courtesy of Jacquemus
Courtesy of Jacquemus

One of the standout launches is the Le Mariage collection, catering to both women and men with wedding dresses, occasionwear, and accessories. From minimalist bridal gowns to chic summer looks, the collection offers a range of options for brides, grooms, and wedding guests. Embracing the brand’s signature aesthetic, the collection features characteristic yellow stripes, sleek designs, and understated elegance.

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Courtesy of Jacquemus
Courtesy of Jacquemus

In addition to its fashion offerings, Jacquemus is venturing into experiential spaces with the opening of a beach club, restaurant, and store in Saint-Tropez. Building on previous successes in hospitality and pop-up stores, the brand aims to create immersive experiences that resonate with its audience and elevate its brand presence.

As Jacquemus evolves its brand positioning and continues its search for a CEO, it remains committed to its artistic roots. Drawing inspiration from design, cinema, architecture, and the visual arts, the brand celebrates its 15th anniversary with upcoming events, including a fashion show at the iconic Villa Malaparte in Capri, scheduled on June 10.

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