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MoneySuperMarket nightclub, Direct Line wedding crasher, Harry Potter on the Thames – Campaigns round-up – PR Week

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Direct Line Motor Insurance, ‘Wedding crashers’

Direct Line Motor Insurance has crashed a car into a giant wedding cake outside Blenheim Palace, to raise awareness of drink-driving the morning after a wedding. The campaign comes as new research showed almost a third (29 per cent) of people consume 16 alcoholic drinks or more at one wedding. Developed by Weber Shandwick, the work looks to drive home the importance of rising responsibly and not getting behind the wheel when you may still be over the limit the morning after. 

Warner Bros. floats Harry Potter’s aunt down the Thames

In a scene straight out of the wizarding world, Warner Bros. Studio Tour London brought to life one of the fans’ favourite scenes from Harry Potter and the Prisoner of Azkaban, 20 years after the film’s cinematic release. Aunt Marge – who Harry Potter famously inflates in one of the opening scenes of the film – was recreated using a giant 20ft inflatable that floated past Tower Bridge, at the aptly named Potters Field. The stunt, created with comms agency Tin Man, comes as a new ‘Return to Azkaban’ feature opens at the Studio Tour.

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MoneySuperMarket, ‘SuperSaveClub’

MoneySuperMarket teamed up with Goldbug to promote its new TV ad starring Dame Judi Dench and the brand’s SuperSaveClub. The brand launched “the world’s only nightclub where punters walked out with more cash than when they went in”. Unsuspecting members of the public believed it was a new trendy nightspot under the arches in Waterloo – yet they were ushered in along the purple carpet by bouncers who used the phrase “if your bill’s not down you’re not going out”, before being treated to a host of games with prizes – from £500 off car insurance to free days out – as well as face-to-face advice from experts on how to get their household bills down.

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Sky Mobile hires Pete Wicks as relationship consultant

Pete Wicks has recommended the nation to end their relationships by text, in a new campaign launched today. The TOWIE romeo has become a ‘break up consultant’, giving tongue-in-cheek tips on the perfect split. The work by Sky Mobile and Taylor Herring is encouraging the nation to break up with their costly and inflexible mobile network providers this summer and move on to better connections.

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O2, ‘Sun case’

O2 has created the ‘sun case’ – a limited-edition phone accessory combining sunscreen with smartphones – to coincide with Skin Cancer Awareness Month. It comes with Green People’s SPF moisturiser, taking inspiration from Hailey Bieber’s viral Rhode ‘Lip Case’. O2’s new invention sticks onto the back of a variety of phones. It aims to remind holiday goers to pay as much attention to their sun protection as they do to their mobile phone – which 65 per cent state they prioritise packing over sunscreen (57 per cent). 

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Magnum and Troye Sivan

Magnum ice cream has announced a partnership with popstar Troye Sivan, creating three mood-inspired remixes of his song ‘Honey’. The remixes, made in partnership with DJ Mura Masa, are inspired by the all-new Magnum ‘Pleasure Express’ range – made up of flavours: Euphoria Pink Lemonade, Wonder Golden Toffee and Chill Blueberry Cookie.

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EasyToys, ‘The gap is real’

EasyToys, the adult accessory retailer, has launched a reality competition where couples race to find the peak of Mount Clitoris and discover a not-so-hidden treasure. But on this show, finishing first isn’t necessarily a good thing. While the curiously named mountain is a very real place in the Philippines, the brand’s first foray into original programming is actually a work of fiction that aims to open up a conversation about an uncomfortable reality.

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Sainsbury’s seasonings shuttle

Sainsbury’s is working with mobile food redistribution charity The Bread and Butter Thing to launch a ‘seasonings shuttle service’, offering free herbs and spices to the charity’s 1,600 users in Manchester to restore joy in food and improve diet diversity. This is in light of new research revealing three quarters of Brits are struggling to pay their bills, meaning some are cutting herbs and spices from shopping lists to save money.

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Absolut and Copy Lab rethink fashion in AI

Spirits brand Absolut and full-service studio Copy Lab have pushed an AI algorithm across multiple models, looking to craft a series of bold fashion images that juxtapose the outdated and damaging stereotypes perpetuated by society. The images created with Copy Lab will feature in the second edition of the world’s first printed AI fashion magazine, Copy Magazine; and on one of world’s largest royalty free stock image websites, Unsplash. The campaign aims to engage a global audience, thereby increasing and expanding the AI algorithms’ learning of diversity within fashion, fostering a more inclusive future.

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The FA, ‘The greater game’

The Football Association (FA) is rolling out ‘The greater game’ programme across the nation, inspiring 12 to 16-year-olds and their families to improve their health and wellbeing by making at least one extra healthier action per week. The initiative comes after the latest research by the FA revealed 31 per cent don’t believe regular exercise is necessary. The programme has been co-created with Nuffield Health. In celebration, The FA is hosting an event with brand ambassador and former Lioness captain, Jill Scott, who is visiting a grassroots club in Brent where she’ll play ‘drops’ – a new, accessible football-inspired game for young people.

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Dutch Barn Orchard Vodka, Ricky Gervais returns to Slough

Years after The Office ceased filming, Ricky Gervais has returned to Slough for his latest vodka ad. Co-owner of Dutch Barn Orchard Vodka, Gervais has taken over a billboard in Slough for his latest creative effort to promote the brand.

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Vodafone 5G fan app

Vodafone trialled its 5G fan app at a recent 2024 Guinness Women’s Six Nations fixture, using augmented reality technology that aims to bring fans closer to the action than ever before. The 5G Fan App allows rugby fans to channel their inner sports broadcaster, placing data and insights at their fingertips. This includes team line-ups and player bios, as well as a wide variety of individual stats, including tackles made, total passes, turnovers won and metres made.

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Pall Mall Medical, ‘Dirty protest’

Pall Mall Medical and agency Big Partnership staged a ‘dirty protest’ for Bowel Cancer Awareness Month this April. A group of protesters dressed in poo emoji and toilet roll costumes took to the streets of Manchester armed with banners, poo emoji balloons and informative leaflets to break down the stigma surrounding talking about your bowel habits and encourage testing against the UK’s second largest cancer killer.

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Dolmio dinner giveaway

New research from Dolmio reveals (57 per cent of Brits can never decide what to have for their evening meal. In a bid to end this, the brand has partnered with TV and radio personality Sam Thompson to launch its ‘dinner collection points’ – where dinner is boxed up and decided for you. Following the launch of the ‘Dolmio Drive-Thru’, indecisive commuters at one of London’s busiest stations could now overcome their dinner woes thanks to the collection point launching in London Waterloo station. Dolmio dished out free ready-to-cook meals to travellers on their way home, showing how simple dinner decisions can be when armed with the right ingredients.

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Manchester United and Cadbury

As part of Cadbury’s 200th anniversary celebrations, it teamed up with Manchester United to demonstrate how both brands have been ingrained in the fabric of British culture for generations, and to highlight the significance of creating and preserving memories. At a recent match, supporters had the opportunity to discuss their fondest moments of both Manchester United and Cadbury, in a one-off iteration of United’s ‘reminiscence sessions’. Principally created for older fans, particularly those who might be experiencing issues of loneliness or memory loss, the sessions offer a fun social environment to talk about all things United, past, present and future. The participants were paid a special surprise visit from players including Bruno Fernandes and Mason Mount.

Tanqueray No. Ten showcases Ireland’s bartenders

Actors Stanley Tucci and Amy Huberman met in Ireland last week to mark the launch of Tanqueray No.Ten’s homage to the spirit of Irish hospitality, championing bar creativity and craftsmanship in Ireland. The brand is collaborating with three bartenders known for their innovations within the cocktail industry, all of whom Tucci and Huberman met to share stories and celebrate what makes the spirit of Irish hospitality so special.

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The Dublin Samaritans, ‘Mending the cracks’

The Dublin Samaritans and TBWA DUBLIN want to show how talking and being listened to helps the process of mending, by drawing a comparison to the artistic practice of Kintsugi. Involving a mural by artist Joe Caslin, the ancient Japanese art is brought to life in a new campaign, through a visual metaphor to drive awareness of the Samaritan’s round-the-clock provision of services and support to those who need it most.

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Pepsi Max, ‘Where there’s a ball there’s a way’

Pepsi Max has launched its latest global campaign, which brings new ambassador Jack Grealish together with football talent Son Heung-Min, Vini Jr. and Leah Williamson in the ultimate game of street football.

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Creams Café’s 16th birthday

Creams Café celebrates its 16th birthday this year. To celebrate such a Sweet 16, the brand is giving away free gelato all day in every one of its shops on Friday 17 May.

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GRDF, ‘The big jump’

A new campaign from Rosa Paris for French national gas distributor GRDF sees comedian Jamel Debbouze, most well-known to international audiences for his role in Amelie, take the serious subject of renewable gas and give it a comedic twist. Debbouze arrives on set, eager to be a spokesperson for a cause he believes in, only to discover he’s expected to jump from a diving board atop a cliff into thin air.

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New Balance, ‘Grey days’

To celebrate the colour grey, which New Balance intentionally introduced to its brand when it began creating running shoes in the 1980s, it is kicking off ‘Grey Days’ in May — a multi-week celebration of its heritage colour through exclusive collections, product drops and its first-ever short film.

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Amnesty International, ‘The common enemy’

To mark the publication of its annual report, Amnesty International France is showcasing the reactions generated by its investigations, proof of their impact on those who violate human rights.

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WeAre8, ‘Blow the whistle’

Rio Ferdinand and Zoe Kalar, founder of social media platform WeAre8, are taking a stand against racism, urging people to unite for change. The brand’s latest campaign aims to raise awareness about the continued prevalence of racial abuse in football and its profound impact on players, fans, communities, and the sport as a whole, from the England team to local grassroots clubs. With WeAre8’s application of validated identity and recognition/AI infrastructure, players, fans and families now have “a safe social alternative where anonymous accounts are not accepted and directed hate isn’t tolerated”.

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Maison Perrier, ‘Welcome to Maison Perrier’

Nestlé Waters recently called on Ogilvy Paris to orchestrate the global launch of its new sparkling beverage brand, Maison Perrier. The film follows Lily Collins in the South of France as she explores the different rooms of the Maison, each in the colours of a specific drink in the range, and finds herself transformed as she tastes the products.

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Bumble, ‘We’ve changed so you don’t have to’

Bumble has unveiled a global campaign to mark a refreshed visual identity and the launch of a new feature for the women-first dating app. Created by Bumble’s in-house creative team, ‘We’ve changed so you don’t have to’ coincides with the app introducing the Opening Moves feature, after research that found 46 per cent of women surveyed said having more ways to start a conversation would improve their dating app experience.

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ITV, ‘ITV Insiders’

ITV has launched a content ambassador programme, bringing together over 100 UK content creators who will become an extension of ITV, being given behind-the-scenes access, previews to paid campaigns, and upskilling through an ITV Creators’ Summit. ITV Insiders will be core to the campaigns around much of ITV’s upcoming content.

Screwfix click & collect

Screwfix’s latest campaign from Five by Five promotes the efficiency of the brand’s one-minute click & collect service when using the Screwfix app to check-in. The new instalment follows in the choreographed footsteps of Screwfix’s first influencer marketing campaign last summer, showcasing tradespeople dancing on their way to the store to pick up supplies.

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Checkatrade, ‘Let’s do this’

Checkatrade’s first work by St Luke’s encourages people to make home improvements with the help of the trade directory. Digital out-of-home and social executions feature photographs of the things associated with various home improvements with some wordplay in the copy. An image of a rubber duck in a bubble bath appears with the line “Live, love, bath”, while a child is shown looking through their loft window alongside copy that reads “Dream lofty dreams”.

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Dobbies Garden Centres, ‘Spring’s our thing’

Garden centre retailer Dobbies has unveiled a new multichannel campaign, developed in partnership with creative agency Elvis. The film acts as a call-to-arms, motivating one and all to push the joys of spring further, with a boost from Dobbies.

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